About Us

Boss Mom | noun

an ambitious, fierce, powerful, highly driven and outspoken mother who gets the job done.

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You’re probably wondering who I am and why I am doing this, so here is a little background and most importantly, my why. Although I’m currently a corporate executive heavily entrenched in e-commerce, marketing and merchandising, I’ve always wanted to work for myself and formulate a business that I can carry its success through on my own. From product idealization and development, to delivery and after-sales service, I’m ready for the challenge.

My biggest why though are my two boys – Jaxon and Crue. They are truly my greatest accomplishments in life. Both are rainbow babies and if you struggled with infertility or miscarriages, then I’m sending love and hugs your way! These bright-eyed babies are why I wanted to invest in this company. They are why I want to share the love I have for my ring sling with others. Before I had Jaxon, I researched baby carriers and tried a few different styles, because that’s what us moms do. I just couldn’t ever figure out the ones with the buckles and they just weren’t that cuddly.

I also tried the long-flowing fabric wraps, but always felt insecure about how I tied it. I ended up pulling the trigger on a Junior Foxes Ring Sling right after I had Jaxon, and I’ve never looked back. It’s fast to put on and take off, adjustable and newborn ready. There’s nothing better than a baby wrapped close to your body and since the sling is made of 100% linen, it’s soft and breathable for both baby and mom. I had the same one through all of Jaxon’s early years and used it again with Crue – hello, quarantine lifesaver!

I guess you could call me a Boss Mom or a Mompreneur, but at the end of the day I’m just a mom wanting to help other moms, because we could all use an extra hand and a little support!

So I know you are tired. Being a parent is the hardest job on the planet and you're giving it all you've got. Some days you barely feel like a person, let alone your pre-baby self, but I know you've got this. I know exactly how you feel and that's why you have Junior Foxes. 

You know that feeling you get when you put on a bold color or the right statement piece? It can change your entire mood and make you feel next-level cool. That's what I want you to feel when you put on your Junior Foxes sling.  

In those super tough moments when your grom won't let you put them down but you need to fold that laundry, my slings are the quick and easy solution. But not only that- they are a reminder of who you really are - a badass mom!

 

xo 

Tamara

Owner, Junior Foxes  

 

Milli Fox, local Toronto mom, owner and creator of Junior Foxes ring slings. Babycarriers handmade in Canada for stylish babywearing moms.